Valley water
As a graphic designer at Valley Water, also known as Santa Clara Valley District, I have:
◦ Promoted engagement across 1.8M Santa Clara County residents by producing 150+ promotional web & print materials, including high-profile projects such as the $2 billion Anderson Dam Project
◦ Generated a drastic increase in demand, surpassing expectations by 100s of copies by redesigning the agency’s introductory profile with enhanced visual communication
◦ Cross-collaborated with product & marketing teams on the redesign and rebranding of the company’s external website, improving user experience and branding consistency
◦ Translated complex engineering & government documents into accessible data visualizations, including the Rinconada Vegetation Plan Map
◦ Oversaw numerous print productions by performing thorough press checks, meeting with print vendors and discussing price quotes
Data Visualizations
Web & Social Media Assets
Reports, One-pagers, Newsletters
Presentations, Templates
Signages, Maps
Digital & Direct mailers
May 2024—CURRENT
valley water fast facts
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FINAL PRODUCT
IMPACT: Generated a 1450% increase in demand, surpassing expectations by hundreds of copies by redesigning the agency’s introductory profile with enhanced visual communication.
This project was published digitally and physically. -
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ORIGINAL PRODUCT
GOALS: Redesign a concise overview of Valley Water's key initiatives, facilities and programs. The Fast Facts sheet will highlight water sources, conservation efforts, treatment plants, flood protection projects and environmental stewardship activities, serving as a quick reference to introduce Valley Water.
AUDIENCE: Santa Clara County residents; conference, public meeting and job fair attendees
CONCERNS: Lacks visual appeal, fails to effectively showcase large amounts of statistics, overly text-heavy on upcoming pages -
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PHASE 1
SOLUTIONS: Added visual hierarchy with blocking and typography
CONCERNS: Space is still too crammed, overly text-heavy -
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PHASE 2
SOLUTIONS: Tested different layouts for infographic to better utilize space
CONCERNS: Space is still too crammed, overly text-heavy -
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PHASE 3
SOLUTIONS: Created a booklet instead of a single page, incorporated a visually appealing infographic on a full page
CONCERNS: Ensure a smooth transition to the infographic rather than an abrupt visual block, refine the color palette to maintain consistency and clarity -
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FINAL PHASE
SOLUTIONS: Developed a booklet with seamless visual transitions, effectively presenting complex information through a combination of infographics and photography.
Rinconada Vegetation Plan Map
The map illustrates the vegetation plans at the Rinconada Water Treatment Plant. Designed for the Rinconada Public Meeting and community distribution, it simplifies the original engineering map for accessible public understanding.
The photo of the Rinconada Treatment Plant was converted into a sketch (not to scale) to emphasize vegetation display.
The original map divides the vegetation into multiple pages by region. The consolidated map allows all regions to be reviewed on a single page as marked for reference.
The original map's legend was translated to a new legend. Yellow highlights indicate vegetation that could be considered for the map, while red highlights represent the vegetation included, based on density.
