valley water fast facts
May 2024—CURRENT
Fast Facts is as a concise overview of Valley Water's key initiatives, facilities and programs. This introductory profile highlights our water sources, conservation efforts, treatment plants, flood protection projects and environmental stewardship activities, serving as a quick reference to introduce Valley Water.
The redesign of this project generated a 220% increase in demand, surpassing expectations by hundreds of copies with enhanced visual communication. In fact, the Fast Facts has not been in demand for print over the past six years due to its inefficiency in communication.
-
![]()
FINAL PRODUCT
IMPACT: Generated a drastic increase in demand, surpassing expectations by hundreds of copies by redesigning the agency’s introductory profile with enhanced visual communication.
This project was published digitally and physically. -
![]()
ORIGINAL PRODUCT
AUDIENCE: Santa Clara County residents; conference, public meeting and job fair attendees
CONCERNS: Lacks visual appeal, fails to effectively showcase large amounts of statistics, overly text-heavy on upcoming pages -
![]()
PHASE 1
SOLUTIONS: Added visual hierarchy with blocking and typography
CONCERNS: Space is still too crammed, overly text-heavy -
![]()
PHASE 2
SOLUTIONS: Tested different layouts for infographic to better utilize space
CONCERNS: Space is still too crammed, overly text-heavy -
![]()
PHASE 3
SOLUTIONS: Created a booklet instead of a single page, incorporated a visually appealing infographic on a full page
CONCERNS: Ensure a smooth transition to the infographic rather than an abrupt visual block, refine the color palette to maintain consistency and clarity -
![]()
FINAL PHASE
SOLUTIONS: Developed a booklet with seamless visual transitions, effectively presenting complex information through a combination of infographics and photography.
